Some stories become a legend. The connection between the phrase "Bullshit" and the legacy of Paul W. Klipsch is one of them.

One Part of the Story

Some of the details of the birth of the "Bullshit" slogan are still to be unearthed or may be chalked up to folklore forever. However, what we DO know begins with former Klipsch employee Bob Moers. "Bullshit!"

In the 1960s, Bob Moers replaced Klipsch's longtime ad agency, Goodloe Stuck, with a Chicago firm. At this point, the new agency had a famous air-brush artist known for cleaning up photographs of hams for the Chicago meat industry, as well as “taking warts off” Playboy bunnies.

“Bill,” a worker with the agency, was in the office with PWK when he threw a hi-fi magazine he had been reading up into the air and screamed “Bullshit!” The article was about the AR-3A. By this point in time, PWK had become thoroughly disgusted with loudspeaker advertisements claiming, “another major breakthrough."

Then Came the T-Shirt In 1975, the legendary "Bullshit" T-shirt debuted. All employees received one for a photo shoot in front of the shipping dock. Only Bob Moers put his back to the camera for obvious reasons. Soon afterward, a University of Arkansas student was kicked out of class for wearing the audacious shirt. Klipsch & Associates paid for his legal counsel.

Then Came the T-Shirt. In 1975, the legendary "Bullshit" T-shirt debuted. All employees received one for a photo shoot in front of the shipping dock.Only Bob Moers put his back to the camera for obvious reasons.

Soon afterward, a University of Arkansas student was kicked out of class for wearing the audacious shirt. Klipsch & Associates paid for his legal counsel.

To commemorate Paul W. Klipsch's fiery spirit, the word "Bullshit" is printed on plastic yellow lapel buttons that Klipsch hands out at big events like the Consumer Electronics Show (CES). No Bullshit. Whether it be in advertising or the product we produce, Klipsch is always looking to be straight-forward and honest with its customers just like Paul W. Klipsch.

Who we are

Paul W. Klipsch had a major impact on many people and on many levels. He inspired engineers with his technical prowess, his products brought audio realism (some call it HiFi) into countless homes, and his “eccentric genius” behavior awed and amused others. The KHMA was the brainchild of one of Paul Klipsch’s major fans. This is substantiated by two MCM speaker systems in her living room! KHMA was founded by individuals so impacted and counts many, many more as enthusiastic supporters.

What we do

As stated in our Bylaws: The KHMA’s vision is to foster interest in Science, Technology, Engineering and Mathematics by the example of Paul W. Klipsch.

The KHMA’s mission is to restore, preserve, maintain and display Klipsch and Klipsch-related artifacts and archival materials for historic purposes, as well as to conduct pertinent historical research and to host educational activities and events.

Lore

PWK LORE

One Part Of The Story BULLSHIT

Klipsch Museum Of Audio History

Who we are

What we do